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Sonia Rienzo, wedding & event planner
More than fifteen years spent designing weddings and events in Italy, from Portofino and Santa Margherita Ligure to the vineyards of Piemonte and the coast of Sicilia.
I give peoplethe Italy I live in
I began working in events and wedding planning at nineteen. I graduated with top marks in Parma and then took a master’s in Event Management in London, and it was there, looking at my own country from the outside, that I understood what I wanted to do with the rest of it.
I wanted to take the beauty, the culture and the soul of Italy and give it to the people who dream of living it on the most important day of their life. That is still the work. I do not simply propose the scenic addresses everyone already knows: I look for secret corners, glimpses of art and atmospheres that only someone who lives here and loves the place can reach.
Having travelled widely, I have a deep sensitivity for traditions, customs and different religious and international cultures, which is why foreign couples often find that I understand what they want before they have finished explaining it. Every wedding is guided by research into new directions in fashion, design, food experience and entertainment, and each one carries a touch of unmistakable italianità, added with discretion.
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— Wedding & Event Planner
Sonia Rienzo
I started working in events and wedding planning at nineteen. I graduated with top marks in Parma and then took a master’s in Event Management in London, where I understood what I wanted to do with all of it. More than fifteen years later I still work from Liguria, and I still choose the locations myself, one wedding at a time.
“A wedding is not a set of suppliers and a date. It is a country, a light, a table and two people, and my work is to make all four agree.”
— Sonia Rienzo
15+
Years planning weddings and events
6
Italian regions I work across
4
Languages spoken: IT, EN, FR, DE
One planner,from beginning to end
Italy seen from the outside
I found this work while I was living in London, looking at my own country from a distance. That is still how I plan: knowing what makes Italy extraordinary to someone who has not grown up in it.
Locations you would not find alone
I do not simply propose the scenic addresses everyone knows. I look for secret corners, glimpses of art and atmospheres that only someone who lives here and loves the place can reach.
A touch of italianità
A traditional flavour served at the right moment, a Mediterranean pairing of colour, a detail made by hand. The signature is unmistakably Italian and it is always added with discretion.
Four languages, many cultures
I work in Italian, English, French and German. Having travelled widely, I have a real sensitivity for traditions, customs and different religious and international cultures.
Suppliers I answer for
Catering, hotels, flower design, music, cake design, photography. I know these people personally, I brief them myself, and I stand between them and you for the whole planning.
One person, from beginning to end
You write to me and you get me. There is no account manager, no handover before the wedding and nobody new appearing on the morning of the day.
— Where I work
From Portofinoto the whole of Italy
The journey starts in Liguria, in Portofino and Santa Margherita Ligure, locations unique in the world, and it extends across the country: from the sea to the snow-covered mountains, from the hills to the vineyards, historic palazzi and royal villas everywhere.
Portofino
Santa Margherita Ligure
Liguria
Toscana
Costiera Amalfitana
Capri
Puglia
Sicilia
Piemonte
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